Providing a close look at the patient experience: video-assisted patient education with innovative features can make informational discussions more focused and effective

/ electronic medical history, Electronic informed consent, video-assisted patient education / by
Digital patient education can offer more than just the electronic distribution and collection of medical history forms. A significant potential lies in combining this with the benefits of an audiovisual presentation of the medical procedure. Furthermore, through a special method that tracks engagement with the content, patients can be digitally observed, enabling a fully valid video-assisted informed consent in that regard.

Explainer videos are trending

Well-produced explainer videos are in vogue and align with people's media preferences—not just among the younger generation. In fact, seniors are also increasingly turning to the internet for relevant information. For instance, it has been observed (SIM study 2021)that about 92% of individuals born between 1952 and 1961 can be considered 'online users.' Audiovisual content and the use of smartphones play a significant role for this age group as well.

Animations and videos as an ideal tool for shared decision making (SDM)

In medical education, animations and videos have been proven to enhance patient knowledge and increase compliance. Improved understanding among patients assists healthcare providers during informational discussions, particularly as patient-centered communication, shared decision-making (SDM), and patient well-being become increasingly important for measuring treatment success in high-quality medical care. Audiovisual media for patient education should ideally possess the following characteristics:
  • Engaging presentation with simple, visual language
  • High-quality audio and video, ideally recorded in the primary languages of patients by native speakers
  • A fully integrated, logical flow for patients: medical history forms, informational films, info modules, and patient surveys (e.g., PROM) within a process that emphasizes straightforward, age-appropriate usability

Digital insight into patients

A unique advantage of digital education, as opposed to traditional informational brochures, lies in its interactive format. On the MAIA platform, patients can be engaged in a way that provides clear insight into their interaction with various topics and educational content. This information can offer valuable guidance for healthcare providers during informational discussions:

  • A special process captures the patient's interactions with the educational content. Additionally, there are options for entering questions or highlighting uncertainties.
  • These interactions are compiled into a clear report for the healthcare provider and are automatically available for the informational discussion.
  • This concise and illustrative summary allows for targeted addressing of any open questions or important points. Furthermore, the corresponding data points (which are immutable) are automatically documented, assisting in legal compliance.

Video-assisted patient education in full deployment

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